Course Curriculum

 

  • Semester I
  • Semester II
  • Semester III
  • Semester IV

Management Principles and Practice

This course focuses on general management—what it is, what it means for people and organizations, why it's important, and how it affects the identification of key problems and opportunities that help define whether companies will be winners or losers. The module has three primary goals: to introduce the notion of a general management perspective, to foster understanding of the general manager's job, and to develop analytical skills for effective problem solving and opportunity identification.

Organizational Behavior

This course provides conceptual frameworks for increasing individual and team performance. Topics include: understanding the dimensions along which individuals differ, identifying the key principles that foster high individual performance, learning when to structure work using teams, recognizing common pitfalls associated with working in teams. Also the purpose of this course is to develop students’ effectiveness to lead at the executive level by (1) introducing them to frameworks that are useful for diagnosing organizational performance and (2) helping them learn how to exercise leadership through organizational culture, organizational design, organizational congruence, and effective change management.

Managerial Economics

Global Economics for Managers will expand your knowledge of economics in two directions. First, expansion of the scope of inquiry covers the economics of the nation in a global economy. This portion of the course will cover international economics and macroeconomics. The focus of study will be on the larger economic forces that shape production, trade flows, capital flows, interest rates, exchange rates, and other variables that create the global economic landscape. The second direction is international microeconomics which will apply the tools of microeconomics and international economics to illustrate how globalization influences performance, strategy, and policy within firms. The ultimate objective is to help students develop a framework for analyzing both opportunities and risks in a global economic environment.

Financial and Management Accounting

This course uses the concepts of opportunity cost and organizational architecture as a conceptual framework for the study of managerial accounting. Opportunity cost is the conceptual foundation underlying decision-making; organizational architecture is the conceptual foundation underlying the use of accounting as part of the firm's control mechanism. We examine these issues using both a textbook and case discussions. The major topics include cost behavior; accounting costs versus opportunity costs; divisional performance measures; transfer pricing; budgeting; cost allocation; activity-based costing; and cost variance analysis.

Quantitative Methods for Management

This course provides an in-depth introduction to statistics as applied to managerial problems. The emphasis is on conceptual understanding as well as conducting statistical analyses. Students will learn both the limitations and potential of statistics and how to interpret results. They will also gain hands-on experience using Excel as well as more comprehensive packages such as SPSS. Topics include descriptive statistics (central tendency, dispersion, skewness, and covariance), continuous distributions (especially the normal), confidence intervals for means and proportions, and regression analysis (model evaluation, coefficient evaluation and interpretation, prediction intervals, multicollinearity, omitted variables bias, indicator variables, and model building). Application areas include finance (for example, portfolio construction), operations (such as quality control), and marketing (for example, promotion and advertising response).

Corporate Communication

This course gives students the opportunity to improve their ability to communicate effectively as managers. Students examine and practice the communication strategies and skills that are essential for success in business. More specifically, the three course goals are to improve

  1. Understanding of and ability to apply communication strategy;
  2. Managerial writing ability; and
  3. Managerial speaking ability.

Operations Management

Operations management is the systematic direction and control of the processes that transform inputs into finished goods or services. This course provides an introduction to the concepts and analytic methods that are useful in understanding the management of a firm's operations. The level of analysis varies considerably, from operations strategy to daily control of production processes, order fulfillment, and inventory.

Marketing Management

This course introduces students to the role of marketing within business firms. Through assigned readings, lectures, case studies, and a course project, students apply analytical concepts and techniques developed from a variety of disciplines to define, analyze, and solve marketing problems. Specific topics include consumer behavior, market segmentation, targeting, customer equity, brand equity, brand positioning, marketing research, product policy, pricing strategy, distribution channels, marketing communications, global branding, new product development, and social marketing.

Financial Management

This course develops the basic concepts and procedures underlying corporate financial statements and introduces tools for analyzing profitability and risk. We explore the impact of the alternatives available within generally accepted accounting principles on financial statements, especially in terms of management's financial reporting strategy

Research Methods for Management

This course is designed to give students an appreciation of the scope of marketing research and the nature of marketing research techniques. The goal of the course is to make students knowledgeable users of marketing research information. The first part of the course considers the acquisition of data. Research design, sampling procedures, and questionnaire design are discussed in the context of both traditional and online market research. The second part of the course introduces students to multivariate data analysis techniques, including cross-tabulations, factor analysis, discriminant analysis, and conjoint analysis. The course uses readings, case studies, and hands-on business projects.

Business Ethics and Global Business Environment

This class uses a mix of lectures, class discussions and case studies to survey firms engaged in international business. We commence by examining the causes and consequences of increased global and regional economic integration, including an introduction to the impact of increased integration on firm strategy. We then use a combination of cases, international trade theory and details on international trade policy to analyze a central question of where firms should locate international operations. Cases involving footwear companies and a German chemical firm will help us develop a broader notion of the source of national location advantages, including the importance of related and supporting industries, proximity to supplies and customers, and the structure of domestic competition.

Elective Options for Semester 3 (Any four to be chosen)

    MARKETING
  1. Integrated Marketing Communication (Promotion Management)t
  2. Export Managementt
  3. Consumer Behaviort
  4. Rural Marketingt

  5. HUMAN RESOURCE
  6. Staffing in Organizationst
  7. Performance Managementt
  8. Managing Interpersonal Effectivenesst

  9. FINANCE
  10. Financial Servicest
  11. Equity Research and Portfolio Managementt
  12. Derivatives Managementt

  13. SYSTEM
  14. Electronic Commercet
  15. System Analysis and Designt

  16. PRODUCTION
  17. Advanced Production Managementt
  18. Integrated Materials Managementt

  19. HEALTH CARE MANAGEMENT
  20. Hospital Operations Managementt
  21. Hospital Architecture and designt

  22. ENTREPRENEURSHIP
  23. Entrepreneur Developmentt

  24. GENERAL
  25. Hospitality Management

Strategic Management: Indian Global Context

Managing the enterprise in a way that facilitates arriving at and implementing the best answers to these questions is referred to as strategic management. In this course, students learn concepts and frameworks that are useful for analyzing and formulating business strategies. Students also develop skills for identifying managerial issues, finding alternative ways to deal with those issues, and evaluating alternative plans of action. Finally, students learn specific analytical techniques for diagnosing the competitive position of a business, evaluating business strategies, and identifying and analyzing specific business options.

Elective Options for Semester 4 (Any four to be chosen)

    MARKETING
  1. Services Marketing
  2. Brand Management
  3. Distribution Management
  4. Retail Management

  5. HUMAN RESOURSE
  6. Training and Development
  7. Organizational Development
  8. Labour Welfare and Industrial Relations (Legislations)

  9. FINANCE
  10. International Financial Management
  11. Principles of Insurance
  12. Cost Management

  13. SYSTEM
  14. Software Project Management
  15. E-Marketing

  16. PRODUCTION
  17. Total Quality Management
  18. Supply Chain Management

  19. HEALTH CARE MANAGEMENT
  20. Public Health system and health insurance
  21. International Health Management

  22. ENTREPRENEURSHIP
  23. Business Plan

  24. GENERAL
  25. Events Management

Moulding Managers for Tomorrow




Announcements

Post Graduation Programs:
January Batch & July Batch
MBA - Mysore University
MBA - Bharathiar University
PGPM - An Autonomous programme by Excel
Under Graduation Programs:
BBM - Bangalore University
BCOM - Bangalore University
BCA - Bangalore University